Why Cybersecurity Needs to Focus More on Customer Endpoints

Did you know that cloud-based endpoint protection platforms are growing across businesses today? CIOs and CISOs and placing a greater emphasis on the security of endpoint strategies going into the next decade. According to a recent study by Gartner, Global Information Security and Risk Management end-user spending is predicted to grow 9.2% to reach over $174 billion in 2022, with approximately $50 billion spent on endpoint security.

UNDERSTANDING CUSTOMER ENDPOINTS
Endpoint security refers to protecting devices like desktops, laptops and mobile devices from risks. Endpoints act as access points that can be easily hacked. When companies pair endpoint security with their overall data security standards, they're able to ensure a greater resilience against external access to confidential data and information.

Companies are beginning to incorporate endpoint security into their cybersecurity practices because of the increase in employees using their own devices for work purposes. The surge in BYOD (Bring Your Own Device) policies introduces many new threats that weren't always considered in the data protection landscape. With the increase in mobile devices at work, the vulnerability of data security is at an all-time high. In addition, employees working remote or connecting to different Wi-Fi networks means that organizations’ network security is no longer in the company’s hands entirely.

Because of this, centralized data protection is no longer the answer to all of your cybersecurity woes. With these shifting security perimeters, there are new standards for endpoint security that can protect your company’s most valuable assets.

THE IMPORTANCE OF CUSTOMER ENDPOINTS
Many companies hope to increase their endpoint strategies to ensure that a security crisis does not happen to them. In 2020, CIOS will move towards the use of real-time data that is asset managed and based. Endpoints should be able to heal themselves with built-in regenerative software. This, in conjunction with real-time monitoring, will help lower the cost of general asset management.

There are many big tech companies moving into the endpoint security market. Microsoft, Palo Alto Networks and Absolute Software are just a few of the names that have begun to specialize in endpoint security. Microsoft is also a leading competitor in the endpoint market space. They provide built-in endpoint protection through the OS, Windows 10 integrates an antivirus software that combats against these pesky viruses.

Not only are companies profiting from this technology, but the stocks are showing the trends. Absolute Software (TSE: ABT) has increased exponentially in the market with a 13% increase in the last month. Just after their most recent earnings announcement, the CEO made a statement about the importance of endpoint security for resiliency in the coming decade.

So, what are some of the things that are providing resilience to the cybersecurity landscape today? Here are some key takeaways to convince you that endpoint security should be a priority in 2020.

BRICK ANY DEVICE ANY TIME
Data officers take comfort in knowing that they can control any device at any time to stop activity and track data. In one case study, a corporate laptop was stolen and resold on the black market. As the hacker attempted to rebuild the computer, the security team was able to lock the computer and “brick the machine.” After numerous tries, the hacker realized that it was impossible to complete his malicious mission. Endpoint security made this save possible.

IT BUDGETS
Many companies are trying to cut overhead costs, re-evaluating operating expenses and managing costs. The more the assets are controlled, the more secure the company becomes. That’s why controlling customer endpoints is becoming more appealing to CIOs who want their organization to be resilient and secure.

PROTECT YOURSELF FROM SECURITY GAPS
Many companies have seen gaps in their security after switching to new platforms. One company saw 16 gaps in their software once they switched to Absolute’s Resilience platform. Now that they have access to this new technology, they're confident they can armor up and place importance on securing their data from hackers and other external dangers.

ENDPOINTS ARE SELF-HEALING
One of the best parts of endpoints is that they can self-heal and don't need constant attention. This is a major pro for companies that want the peace of mind that they always have a built-in security protocol. According to a 2019 endpoint security trends report, 19% of endpoints across a typical IT network need at least one repair per month. Having a design in solution gives companies peace of mind about possible breaches, making growth the sole priority within the organization.

CUSTOMER ENDPOINTS AND YOUR COMPANY
When evaluating what endpoint security is the best for your enterprise, be sure that the software can integrate threat intelligence natively, protect against known and unknown threats, be automated, deliver persistent protection and provide full visibility to the network. With these functions satisfied, you're one step closer to a more resilient enterprise security system.

It's important to choose the right security solution when evaluating your endpoints because the wrong choice can leave you vulnerable to threats. Your endpoint security solution should secure all access points continuously, as well as bring advantages to other parts of your organization to strengthen your overall network security as a whole.