By: TSP Blog | @TSProckstars
Over the past several years, artificial intelligence (AI) has grown more commonplace as businesses across the world are using AI-powered solutions to streamline workflows, breed efficiency and enhance productivity by automating mundane, repetitive tasks. Additionally, AI can assist with gauging market demands, interacting with customers, as well as creating and testing marketing strategies.
As we continue to look for opportunities to automate and digitize processes, we’re now seeing a growing trend in using AI for recruitment and hiring purposes as well as employee retention activities. In fact, a recent Deloitte report found 33% of survey respondents already use some form of AI in the hiring process to save time and reduce human bias. Here are just a few ways that AI is redefining talent acquisition.
ENGAGEMENT BEFORE APPLICATION
For most people, the job search begins online. This provides businesses a unique opportunity to engage potential employees before they even apply for a position. Research indicates that a large number of employees build a relationship with the employer before even being hired, either as a customer or by following on social media.
Employers can leverage AI to ensure these relationship-building opportunities are provided from the beginning to create a strong foundation. AI can help with predictive analysis, communication and automated outreach campaigns that allow the organization to share experiences on social media, start conversations and engage directly with potential employees.
BUILDING A TALENT ACQUISITION STRATEGY
For long term success, the key is to hire the right people, which is why having a robust, effective strategy for talent acquisition is crucial. Being able to predict the success of particular employees is an asset that businesses can benefit from greatly when AI comes into play. Solutions that leverage AI can take a look at important data to determine whether an employee will succeed in a specific position. These findings can then be analyzed to create a profile for future candidates for those positions.
Employers can then create an automated process that analyzes a candidate’s qualifications, education, work experience and other factors to provide targeted suggestions for the HR department. Candidates selected this way have a better chance to go on to become top performers.
STREAMLINING THE HIRING PROCESS
Beginning communication with potential candidates often marks the start of the hiring process. This communication can involve processing several questions and responses that are repetitive and redundant.
Using AI solutions to expedite this process can give employers the means to save both time and money while streamlining hiring to a great degree. According to Fast Company, only 40% of recruiters respond to applicants. With the help of chatbots that leverage natural language processing, a high volume of candidates can be engaged without the need for human interaction. This can help speed up the process and keep hiring costs down.
The onboarding process can be complicated for both hiring managers and new recruits. This is the stage where the first rudiments of working experience can start to form. However, employees typically forget 90% of new information within a week of learning it.
AI can make things easier by sending out information prior to a new hire’s start date which they can refer back to. The advantages of AI to hiring managers are significant and can result in better candidate experiences and allow hiring managers to use their skills for more advanced problem-solving.
The HR department can operate with renewed efficiency when employers leverage AI in the hiring process. Hiring managers will see the nature of their day-to-day roles change as more AI is introduced to their businesses. The hours that can be freed up through the use of these tools can then be used for more important endeavors that require human emotion, compassion and creativity. This can also establish a transparent, unbiased approach to searching for and hiring the best candidates.
As AI-powered tools continue to advance, the process of AI recruitment will also continue to get smoother. By adopting innovations, HR professionals can increase efficiencies while maximizing results that will propel the development of next-generation intelligent hiring solutions.